We're users. Hard core users, competitors. So we take a more precise and passionate view of things. Our new driver seat is the perfect example. Most builders have a driver seat that is a simple board with foam on it. And that's probably fine, but there is a better formula and that is a full suspension seat like you see pictured. It's much more comfortable and more ergonomically correct than a flat board with foam on it. However, a suspension seat costs a lot more to do and there's extra time in doing it. So while you might take for granted that a "seat is a seat", that simply isn't true. Since we're committed users and can appreciate the differences, Gekko goes the extra mile and does indeed invest in many things unseen that add up to a great product.